This is the role reality TV plays in Hunt's design process.

The jeweller has released its FY21 results.

"Working in collaboration with local partners is a win-win."

The campaign draws on Bras N Things' fresh brand direction, 'I Am Many Things', which celebrates all women as they are.

"We've had such success with this brand that we're expanding on all levels."

It all begins with these four styles.

This will go live next week.

The retailer reported total sales of $1.20 billion for FY21.

The Melbourne-based platform is already making noise, after its recent official launch.

The platform is in beta phase, readying to launch.

"We are requesting that local fashion and textile industry makers and manufacturers be given the same privileges of construction and warehousing workers."

The new direction has been informed by an extensive brand research project.

"We’ve put a huge focus on quality fabrications, neutral colourways and functionality."

This new capsule collection signals the future the brand is heading towards.

The business will launch the brand through concept stores, wholesale channels and eCommerce.

"No one has ever been injured or had any product quality issues with these items."