The department store has been restructuring its fashion category over 12 months.

The global sportswear giant has partnered with an Australian enterprise.

“We have the ability to move stock around to where it is needed.”

A selection of brands will commence a three week tenure.

As retailers navigate digital privacy headwinds, there are no easy answers.

The Henne owner talks stores, supply chains and the next range release.

Rising inflation and interest rates present a new challenge for brands to maintain trust.

“We would like to see this as a priority for the Federal government immediately following the election.”

"We activated through gifting, paid partnerships and event attendance."

"There is huge potential for Shein in Australia."

The move comes as it embarks on a new 5 Year Strategic Plan.

The fashion brand breached two clauses in marketing to consumers.

“We’re proud to have been the first Australian brand to sign on in 1964."

The joint presentation follows one of the most exciting acquisitions of the year.

This is the first time an Australian fashion retailer has done this.

The womenswear designer has entered into new territory.