A new Perth label has made its retail debut by launching a resort and swimwear e-boutique.
In a bid to lure customers in, founder of Zu Fashion, Rosemary Donald, who has a background in fashion jewellery design and website marketing, has set up a customer rewards program which offers discounts and coupons online.
Stock includes swimwear, beach coverups, lingerie, maxi dresses, one piece bathers, tankinis, swim dresses, skirted swimwear and plus size swimwear.
For every $5 spent members earn one reward point, which is equivalent to a 10 per cent discount on orders.
Christian Audigier swimwear is available and Donald has also partnered with US brand Ujena, which offers mix and match swimwear and resortwear.