H&M has vowed to do it - but there's no sign Zara will adopt this strategy for the Australia market.
Yet.
Zara has announced it will extend its e-commerce platform in South Korea and Mexico in the month of September.
These two new markets will join the 25 in which parent company Inditex is selling online.
These include 21 European markets, the US, Canada, Japan and China.
Zara will also widen its offer in China through the launch of an online store in the Tmall e-commerce platform in AW2014.
The company has not announced any plans to extend this to Australia.
H&M country manager Hans Andersson said H&M will launch e-commerce in Australia within the "next few years".
The launch of an online store could inject momentum into Zara's local operations.
According to Fairfax media, a Macquarie Private Wealth report revealed mixed results for Zara Australia over the financial year.
Zara's Australian revenue was reportedly up 32.1 per cent to $141.16 million for the 12 months to January 31, 2014.
However, the revenue increase was down on the 56 per cent growth recorded last year.
Full-year profit for 2014 was also down 8.5 per cent to $16.46 million, according to the report.
The earnings slide was attributed to growing store rollout costs, with selling costs up 37.5 per cent and administration costs up 146.7 per cent.
Fairfax reported total cost of goods sold was up 44.7 per cent for the year.
The financial details were accessed via the Australian Securities and Investments Commission.