Kmart has unveiled its first three K hub stores in regional Victoria. 

Three Target Country stores in Cobram, Echuca and Seymour have been converted into K hub stores. 

The conversion forms part of Wesfarmers' plan to improve the commercial viability of Target, while improving the strength of Kmart. 

Approximately 92 Target stores will be converted in K hub stores. 

In a post on LinkedIn, Kmart Australia said that the new stores focus on convenience for small communities.  

"Our K hub stores may look a little different to what you’d expect from a normal Kmart store.

"They have our most popular Kmart products across kids, home and clothing, but they’ve been brought to life in a new way - a collection inspired for a smaller neighbourhood store, with bigger convenience in mind.

"Our K hub customers will have the ability to shop Kmart and Target’s full product range online, then visit us in-store to collect their items.

"We’ll also be extending this service to include our friends at Catch – so think of our K hub stores as a one-stop-shop for all of your favourite Kmart, Target and Catch products," the business said. 

Source: Kmart Australia LinkedIn

All previous Target employees at the three locations were offered new positions within the K hub stores. 

In a post on LinkedIn, Target Australia thanked them for their efforts. 

"Whilst we are sad to see our team members leaving the Target family, we wanted to take this opportunity to thank them for everything they have brought to our Target team.

"All of our Target store team members were offered the opportunity to join Kmart, with in-depth training and support given to make sure that they were ready for their next step and we wish them every success in their new roles.

"Our customers in these communities will be able to shop Target’s full product range online, and visit the K hub stores to collect their items with no additional shipping cost," the business said. 

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