Australian fashion brands could face penalties of up to $1.1 million if they fail to do this.
The Australian Competition and Consumer Commission (ACCC) has published new guidance to assist businesses when making country of origin claims.
“Country of origin labels are valuable tools that allow consumers to make informed choices and let businesses compete fairly,” ACCC Chairman Rod Sims said.
“Many consumers specifically seek out, or are willing to pay a premium for, Australian produce, or products that are made in Australia.
“This information assists manufacturers, wholesalers, importers, retailers, advertisers and anyone else who may be making country of origin representations, in deciding what claims are appropriate for their products.”
The ACCC’s guidance provides information and examples to illustrate when businesses can say their goods are ‘Made in’, ‘Product of’ or ‘Grown in’ Australia .
“Any claim that is likely to mislead consumers about the origin of a product will also breach the law.
Credence claims are a priority area for the ACCC, particularly those with the potential to adversely impact the competitive process and small businesses,” Sims said.
Businesses making false or misleading representations could face penalties of up to $1.1 million under Australian Consumer Law.
Gold Coast retailer UNJ Millenium Pty Ltd was recently fined $55,000 for false claims that sheepskin and wool bedding products were made in Australia.