Yeojin Bae breaks retail

Australian womenswear designer Yeojin Bae is breaking the retail cycle.

Her eponymous label will celebrate a decade in business at Mercedes-Benz Fashion Week Australia 2016.

As part of the event, Bae will offer a 'Shop The Runway' element to media and consumers.

The activation will offer pre-sale garments online immediately after her show.

Instead of waiting six months for the collection to drop, pre-sale orders will start arriving in July.

Subsequent monthly drops thereafter will lead through to resort.

The designer has come full circle from launching her line of just 10 dress styles in 2006.

Her runway collection will celebrate her love of tailored dresses, a staple that season after season outsells any other garment she creates.