The Woolmark Company has teamed up with an Australian sportswear giant to debut a cutting-edge offering.
Rebel Sport will introduce a new Super Natural Australian Merino sports collection in over 90 Rebel stores nationwide.
The Super Natural Australian Merino sports collection, for both men and women, contains Woolmark Blend quality fabrics that have been created using the latest knitting technology.
The tie-up also marks another notch in the ongoing innovation of the Rebel range, according to Rebel general manager - marketing, Rob Kain.
“The Merino fibre is a winner as it offers both performance and comfort, no matter the exercise or the season. Merino is synonymous with Australia and the addition of a range featuring natural fibre offers Rebel a unique point of difference and underlines our commitment to offer customers the most diverse and progressive range of sporting apparel,” he said.
Australian Wool Innovation sports/outdoor manager Lars Ulvesund added it is a coup to also have such a significant Australian sports retailer now involved with the natural fibre.
“Over the last few years we have seen Merino gaining ground in sports apparel in Europe and US. The global sports brands have taken Merino to their hearts, recognising what a highly functional fibre it is.
“In addition, the increasing interest for natural products with great provenance and performance has made Merino wool the premium fibre in this market. It is very rewarding to see this in Australia with such a high profile and well-regarded retailer like Rebel,” he said.
The partnership with Rebel Sport follows any a string of other collaborations by Woolmark with well-known brands.
In April, Woolmark joined forces with local surfwear giant Rip Curl to produce a selection of Woolmark-certified Merino wool garments, in collaboration with Australian pro surfer Mick Fanning.
That same month, the Woolmark Company has also teamed with luxury menswear brand Ermenegildo Zegna to mark the 50th Edition of the Ermenegildo Zegna Wool Trophy, in Sydney.