New Zealand merino clothing brand Perriam is downsizing - launching Little Perriam following the success of its launch in October.
Perriam founder Christina Perriam will replace her children's label Suprino Bambino with the new brand.
The winter 2015 launch range features similar design elements to Suprino Bambino including bright prints, bold colours and touches of Liberty fabrics.
"We are excited to make the transition from Suprino Bambino to Little PERRIAM after the successful launch of the PERRIAM brand," Perriam said.
"We've started to gain a loyal following with repeat customers since Suprino Bambino came out in stores in February 2014. People love the quality, durability of merino and attention to detail, the wooden buttons and other quirky design elements."
Like Suprino Bambino, Little Perriam has a range for babies - aged 0 to 2 years - and a children's range for ages 2 to 6.
For the first time, the stag's head hoodie that is a best-seller in the children's range will also be made in babies' sizes.
The children's range includes the stag's head hoodie, print tops with striped sleeves, nautical stripes and signature girls' dresses with a feminine design.
There are 25 styles in the launch collection, which will be sold online at perriam.co.nz, at the flagship store in Tarras and at select retail outlets around New Zealand.
The brand plans to introduce a men's, sleep and home line to create a full lifestyle offer.
All garments are designed and made in New Zealand with New Zealand merino wool.