Which national womenswear retailer has just unveiled a bold change of direction?
This campaign is part of the new-look Veronika Maine, set to kick off from spring/summer 2013 and backed with the appointment of a new head of design.
Former designer and founder of 'Something Else by Natalie Wood' has pioneered the new look for summer with a concept of 'undone luxury'.
Modern lines are the key focus, with a palette of apple green, shocking pink and acid lemons jumping out against a base of black and white.
Silk, cotton and sheer inserts have been worked across the collection, spliced with prints and geometric jacquards.
Abstract vibrant florals are mixed in with animal prints and stripes, along with oversized checks, peek-a-boo cut-outs and exaggerated shapes.
Tailored pieces range from narrow trousers and pencil skirts to light summer coats in cocoon shapes and monochrome blazers.
The fresh new look has been translated into a campaign featuring supermodel Ashleigh Good, who has walked for Chanel, Givenchy, Alexander Wang, Miu Miu and Celine.
Good also sppeared alongside Keira Knightly in Karl Lagerfeld’s latest directorial project – Chanel short film, ‘Once upon a time…’
HOT NEW LOOK: Pioneered by creative overhaul.
