Australian womenswear brand Witchery has lured in Byron Bay-born label St. Agni to design three new white shirt styles as part of its annual White Shirt Campaign that supports the Ovarian Cancer Research Foundation (OCRF).
Launching on April 7 this year, Witchery’s 2026 White Shirt Campaign continues its mission to fund vital ovarian cancer research, including supporting the development of early detection methods and more effective treatments.
Ovarian cancer is considered one of the most lethal cancers affecting women, with a five-year survival rate below 50 per cent, far behind the overall average for cancer in general of 70 per cent.
Witchery donates all gross proceeds from every White Shirt sold to the OCRF, and has done so since 2008. Over the last 18 years, Witchery has raised almost $18 million, making it the largest corporate donor to ovarian cancer research in Australia.
St. Agni co-founder Lara Fells said the collaboration represents a meaningful full-circle moment. Before launching her own label in 2014, Fells spent six years as store manager of the Witchery Byron Bay boutique. That foundation went on to influence the creation of St. Agni, which included Fells’ husband Matt as co-founder.
“Returning to Witchery for the White Shirt Campaign feels deeply personal,” Lara Fells said. “My time with the brand shaped how I think about design, quality and purpose, and to now contribute to a campaign that funds life-saving research is incredibly meaningful.
“Each piece was designed with intention, to feel considered, timeless and made for something bigger than fashion.”
Designed in collaboration with Witchery, the three White Shirt silhouettes draw on St. Agni’s signature aesthetic and its popular styles. The collection includes a ‘Longline Wrap Shirt’, ‘Button-Back Wrap Shirt’ and, for the first time in the campaign’s history, a ‘Halter Shirt’.
Witchery head of marketing Jennifer Petropoulos called it an honour to collaborate with Lara and her team at St. Agni for this campaign.
“We’ve long admired St. Agni for their considered design ethos and effortless modernity and are excited to introduce three refined white shirt designs, ensuring there’s a style to suit every Witchery customer,” Petropoulos said.
“With the continued support of our community, we have raised almost $18 million to date, helping fund vital research with the power to change outcomes for women and girls everywhere.”
According to the OCRF, Witchery’s support has helped the foundation to fund more than 60 research projects across 22 Australian medical research institutes, including 10 early detection projects and more than 40 treatment initiatives nationwide.
Today, 16 research projects are being supported. Five OCRF-funded projects have moved into clinical trials across Australia and internationally.
Through support for the OCRF, the campaign donations generated by the Australian community and Witchery customers have supported more than 40 chief research investigators, alongside many additional research team roles.
The 2026 Witchery White Shirts will be available to purchase via Witchery’s local online website, and in-store throughout Australia and New Zealand, from April 7.
The campaign will culminate on Witchery White Shirt Day and World Ovarian Cancer Day on Thursday, May 8.
Witchery has a total retail footprint of 137 across Australia and New Zealand, including 76 stores and 61 concessions across Myer and David Jones.