Witchery and the Ovarian Cancer Research Foundation (OCRF) have named Australian comedian Celeste Barber as the 2021 White Shirt Campaign ambassador.
Barber is best known for celebrity parodies that are shared with over 7.7 million Instagram followers, using humour to encourage women to find self-love and embrace their bodies.
"It’s an honour to be the official ambassador for this year’s White Shirt Campaign," Barber said.
"I work hard to help to encourage women to love how they look and respect their bodies in their natural form, ovaries and all," she said.
Each year, the Witchery White Shirt campaign aims to raise funds for the OCRF and awareness of the fact that there is no early detection test for ovarian cancer.
Helping to fund research to find an accessible early detection test – similar to that of a pap smear for cervical cancer and a mammogram for breast cancer – Witchery donates 100% of gross proceeds from sales of the White Shirt to the OCRF.
"I was incredibly shocked to learn that invasive surgery is currently the only way to detect and accurately diagnose ovarian cancer," Barber added.
"Vital research is needed to find a non-invasive, early detection alternative, that is readily available to all women.
"I am wearing this year’s shirt to show my dedication to the countless victims of this insidious disease.
"I am proud of women all over the country for also showing their support," she said.
Witchery MD Simon Schofield welcomed the partnership with Barber.
"We are privileged to have Celeste Barber as our official ambassador for this year’s White Shirt Campaign, in partnership with
the Ovarian Cancer Research Foundation.
"Witchery has contributed over $13.8 million to ovarian cancer research over our 13-year partnership and we pledge our continued support to help increase education and funding provided, to assist in finding an early detection test," he said.
The Witchery White Shirt is available to purchase now, in-store and online throughout Australia and New Zealand.