Womenswear giant Witchery has announced the appointment of Margaret Zhang as its second 'Woman In Motion'.
The Woman In Motion series is a multichannel campaign spotlighting prolific women, with actress Phoebe Tonkin as its first face.
It includes a cover story in the Witchery Report, an editorial magazine featured on the retailer's online platform.
Zhang's Women In Motion cover story has debuted in line with the launch of the new Witchery Balance collection.
Shot, styled and art directed by 22-year-old Zhang herself, the imagery was captured at Bangarra Dance Theatre and Bondi Boxing Gym.
Witchery said Australian-born Zhang proved a seamless fit for a line created for the busy, contemporary woman.
As a photographer, stylist, creative director, writer and law student, her resume includes work with Harper’s Bazaar, Marie Claire and Elle.com.
The new collection builds on the essentials of the first debut range, introducing crop tops, python prints and pops of colour.
Witchery is part of Country Road Group, with Country Road pursuing its own successful content strategy.