Witchery is celebrating 50 years in business with a carefully crafted anniversary collection.

The collection has been produced in extremely limited quantities with a campaign video, 50 Years of Style, coinciding with the launch.

Born out of South Australia in 1970, Witchery’s original design mission was to offer affordable fashion to working women.

By the late 1980’s, the brand direction had evolved, taking on a premium and quality-focused fashion territory.

Expanding into David Jones in 2003, the label saw exponential growth.

The longstanding and influential White Shirt Campaign was introduced in 2008 and retail stores went international, launching in New Zealand, as well as South Africa in 2010.

This was all before becoming part of something bigger – the Country Road Group, in 2012.

Witchery MD Simon Schofield celebrated the milestone.

“I am so proud to be celebrating this monumental milestone with such an iconic Australian brand.

“Since its beginning, Witchery has sought to dress the working woman with premium, quality-led designs, and five decades on, this is still very much at the heart of what we do.

“We have evolved to be a source of daily style inspiration, the leaders of 24/7 style but we couldn’t have done that without the passion, commitment and dedication of the Witchery team across Australia, New Zealand and South Africa, many of them longstanding, who live and breathe our brand,  delivering excellence and innovation in everything they do from product design to our online and stores.”

The anniversary range features modern classics such as a tailored blazer, split seam trouser and a silk camisole in monochrome shades and premium fabrications including silk organza and Milano knit.

It is scheduled to land on October 14 through limited locations and quantities. 

comments powered by Disqus