A company responsible for streamlining the omni-channel operations of retailers such as Target and Lorna Jane, has confirmed a multimillion-dollar coup.
Commerce platform provider Hybris has secured a $30 million investment from new shareholders Meritech Capital Partners and GreylockIsrael and existing investor Huntsman Gay Global Capital (HGGC).
In addition, the firm has appointed Meritech managing director George Bischof to the Hybris board of directors.
Commenting on the windfall, Hybris revealed it will use the new funding to accelerate growth in emerging markets and further strengthen the company’s presence in North America and Europe.
The funds will also be funnelled into addressing additional verticals and strategic add-on acquisitions.
Hybris CEO Ariel Luedi said the extra funding will propel the group to new heights.
“This financing represents another important step forward in reaching our goal to build Hybris into one of the best and largest enterprise software companies in the world,” he said.
“With these additional resources, we will continue to innovate and build the best commerce solution in the marketplace, grow our geographic footprint and expand our partner ecosystem.”
Hybris claims to be the only enterprise commerce suite incorporating commerce for all channels including the web and mobile, for both B2C and B2B.
Services offered by the platform include search and merchandising features, master data management for commerce, order management, and web content management.
To date, the company has aided over 500 companies in omni-channel, including Australian brands Target, Lorna Jane and the Winning Group and global B2B brands P&G, Levi's, Nikon, Galeries Lafayette, Migros, Nespresso and Lufthansa.