Sephora is continuing its expansion into Australia with the launch of its third store, located in Westfield Parramatta.
While a firm date is yet to be revealed, the opening is planned for this month.
Sephora Australia country manager Libby Amelia said the opening is in response to the overwhelming consumer demand locally.
"Since opening in 2014 we have been inundated with daily phone calls, emails, Facebook messages and Instagram comments about opening in Parramatta," she said.
"It's been four years of scouting the perfect locations, and finally we have it."
Westfield Parramatta centre manager Adam Dillon welcomed the brand's arrival, stating he was "thrilled" the international beauty brand had decided to open in Parramatta.
"Sephora's arrival will complement our existing retail mix, and is a testament to Westfield Parramatta's commitment to bringing iconic and game-changing brands to our customers," he said.
"No stranger to grand entrances and big moments, we look forward to sharing this incredible launch experience with Parramatta."