Cotton On has announced that it is the exclusive retail partner of the 2020 Pink Shirt Day Campaign in New Zealand. 

This is the second time Cotton On has supported the initiative in partnership with the Mental Health Foundation (MHF) of New Zealand. 

In 2019, the business helped to raise close to $300,000 for the Foundation via the sale of pink t-shirts. 

In a statement, Cotton On said that it is proud to support the Pink Shirt Day Campaign. 

"Mental health is something that our team and customers are incredibly passionate about, so we’re getting behind the movement again this year to help end bullying and shine a light on supporting others, kindness and inclusivity.

"Designed by our talented in-house graphic tee designers, we’re so proud of this year’s Pink tee, what it represents and the incredible good that the MHF can do with every dollar of the proceeds," the business said. 

New Zealand customers can purchase a pink tee from all Cotton On stores across the country, select Typo stores and the Cotton On website. 

The adult pink tee retails for $25, while the kid's tee is priced at $15. 

100% of the net proceeds from the sales of the t-shirts will be donated to MHF. 

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