Ted Baker is partnering with the Melbourne Racing Club for the second year in a row.
The brand will bring its British roots to Australia with an immersive greenhouse at Caulfield Racecourse in October.
The greenhouse will feature a flower wall as well as a photo opportunity inside the decorative fresh floral nursery.
Ted Baker associate creative director Rebecca Rodden said that the partnership between Melbourne Racing Club and Ted Baker is a natural alignment for the international brand.
“The world-famous spring racing season is one of the most exciting times in Melbourne with regards to fashion and I enjoy seeing how our collections are styled by guests attending the races.
“The Melbourne Racing Club continues to hold some of Australia's most memorable race days and events.
“The audience and atmosphere that you experience across the Caulfield Cup Carnival offers a unique opportunity to showcase our stylish brand and quirkiness.”
Melbourne Racing Club chief commercial officer Peta Webster said the club is always looking to partner with brands which aim to deliver accessible and rewarding experiences.
“[Ted Baker] are experts in fashion and in 2017 delivered an entertaining, stylish and unique experience on-course.
“We're excited to be hosting Ted Baker and their immersive greenhouse in The Village at Caulfield this spring.”
Ted Baker will engage crowds on the Village Lawn at Ladbrokes Caulfield Guineas Day on October 13 and Stella Artois Caulfield Cup Day on October 20.