Why Roxy is making an appeal to women globally

Roxy has launched a new global campaign: Make Waves. Move Mountains.

The campaign features well-renowned surf and snow athletes, with a mission statement to empower women.

The stars include Stephanie Gilmore, Dara Howell, Lisa Andersen and Torah Bright, as well as celebrities such as Hailey Baldwin, Martha Hunt, and Chanel Iman.

Roxy global director of marketing Danielle McKenzie said the advertising aligns with brand values.

"Roxy exists to empower women. From the day Lisa Andersen, the first female competitive surfer, ripped in her board shorts, we have stood with pioneers who challenged the status quo.

"Today, more than ever, we must demonstrate our ability to push boundaries across all arenas. Make Waves Move Mountains is Roxy’s bold invitation to accomplish just that.”

Social media star Mimi Elashiry is among a league of digital influencers enlisted to launch the campaign.

Olive Cooke, Natascha Elise, Montana Lower, Hannah Perera, Cait Miers and others have also shared their stories on Instagram through #MakeWavesMoveMountains.

Roxy has produced swim and athleisure collections for over 25 years.