Australian eyewear brand Quay has launched its first TV campaign on Australian channels.
Following success in the US, the brand has launched its 'Stay Shady' campaign in Australia to grow its Australian customer base and stir interest in the brand ahead of Black Friday.
The spot, which features a variety of models, launched last night with a 20% deal for 2 pairs of glasses.
Quay's senior director of sales, marketing and operations APAC Michele Fitzgerald said that the brand is thrilled to be launching its first TVC.
"We wanted a partner who was going to match the attitude of our designs.
"We’ve found a team with experience in this category, who can create an impactful ad that will resonate with the Australian consumer.
"We’re excited to be launching our first TVC in Australia."
As part of Quay's influencer collaboration series, the brand recently partnered with model Chrissy Teigen and is set to also release a new Jennifer Lopez range on November 14.