Myer has announced a management restructure and culled its support staff.
Former Myer digital guru Mark Cripsey has been appointed to the position of chief operating officer, with ex-Spotless executive Nigel Chadwick joining as CFO.
The restructure will also see 50 jobs slashed from Myer's support office as it exits a further floor, bringing the total vacated area to 4.5 floors or over 40% of the space since September 2015.
Myer CEO Richard Umbers said the move was in response to a changing market.
“Recent trading conditions have been tough, in part as a result of reduced traffic to physical stores.
"In spite of this, we have continued to make good progress on our transformation agenda, improving range and service to our customers, building a high growth omnichannel business and improving productivity and efficiency.
"As a result of the changes announced today we are able to further consolidate our supporting operations.
"It is with sadness that we farewell a number of team members as a result of these changes.
"I would like to thank them for their contribution and years of commitment to Myer."