Hush Puppies Australia have revealed their key to success over the past 12 months and how they're reaching their core customer ahead of their 60th anniversary this year.
Hush Puppies brand manager Charlene Perera said the brand went through a phase where they got away from their points of difference and needed to get back to attracting their core customer.
“I think this brand did go through a phase where we were growing old with a lot of our customers and that's where we've really refocused things.
“The biggest thing we've done in our brand is work on our points of difference.
“Technology in our products is a big point of difference so we really pushed showcasing them to the customer and talking about them in the marketplace.
“The other side that has been the biggest growth area for us has been getting back to our core customer and focusing on career shoes and looking at that kind of core and essential footwear.”
The company said that it currently sees a 60-40 split in terms of sales between women and men respectively.
It also highlighted that the men's side of the business has seen a consistent level of growth over the past five years while the women's side reportedly has seen a big increase over that same time period.