Bras N Things has capitalised on the shift to slowing down and supporting local in its new campaign 'Simple Pleasures.'
Recognising that Australians are unlikely to be travelling internationally or enjoying big events this summer, the lingerie brand has launched the campaign, encouraging customers to enjoy life's simple pleasures.
Bras N Things national marketing manager Natalie Chalmers said that the campaign is about appreciating the small things.
"This year has been tough for lots of reasons but the challenges have also given us the opportunity to slow down, savour moments, reflect and appreciate what we do have.
"As we head into summer many of us won’t be able to travel or enjoy big events like we have in previous years but we do have our beautiful Aussie backyard to embrace new adventures, discover home-grown businesses to support and find new ways to spend time and express ourselves.
"Whether it’s living a more low-key life, learning a new skill, enjoying sun-drenched mornings at the beach or spending time with loved ones, whatever your simple pleasure Bras N Things are here to support you and that’s what this campaign celebrates," she said.
The collection comprises of fashion lingerie, sleepwear and swim styles that feature summery floral prints and bright colours including rust, blue and green.
The simple pleasures campaign is fronted by Jess Purchase and Noni Janur.