This will be the face of a destination that houses Zara, Forever 21, H&M and Uniqlo.
Macquarie Centre has appointed model Elyse Knowles as its first official ambassador.
This is the first appointment since it completed a $440 million redevelopment in October.
As part of her new role, Knowles will play a part in the creative direction of its spring/summer fashion launch on August 27.
She will be joined by Vogue Australia creative consultants and fashion bloggers Tanja G (My Empirical Life) and Talisa Sutton (Badlands), who are also involved in the planning of the show.
The fashion show will launch Macquarie Centre’s Lead the Way campaign, which will position the centre as the first place for everything fashion.