American Apparel, Bonds and Honey Birdette have all had to answer to authorities over their ads - so who's complaining?
The Australian Advertising Standards Bureau has released the latest figures from its 2015 review.
Sex, sexuality and nudity were the most contested issues, accounting for 27% of complaints.
The highest percentage of complaints were from the 40-54 year age group category, accounting for 30% of all complaints received.
This was followed by complainants aged 20-39 years, with 20% of all complaints.
Females were the most likely to complain, with 63% of the margin.
Complaints from News South Wales (30%) came in at the highest, followed by Victoria and Queensland (19%).
Complaints around discrimination and vilification plunged from 27% of complaints in 2014 to 15% in 2015.
Language came in third highest at 14%.
In 2015, the advertising watchdog received 4,430 complaints, the second highest numbers of complaints in the past 10 years.
This was followed by a record 5,735 in 2014.
In 2015, the board ruled on 471 advertisements, with an additional 30 withdrawn by advertisers before board consideration.
Only 80 advertisements were found to be in breach of the code, while 391 complaints were dismissed.