It's no secret that marketing had to change quickly in 2020.
Marketers had to shift their communications strategies to suit an audience that was suddenly locked down, wearing trackies 24/7 and wasn't buying their regular assortment of fashion.
Simultaneously, marketing teams were grappling with the challenges of remote work and trying to execute campaigns over Zoom.
But, that didn't stop them from trying new things, with many launching huge campaigns or doing something they'd never done before, during the pandemic.
So who are the marketing minds shaking things up in fashion retail?
The M15 list is proudly sponsored by Lexer.
