The Iconic has released its inaugural Annual Progress Report, outlining several strategic targets for 2020 to 2025.

These include four pillars around ethical sourcing, environment, community and diversity.

As part of the latter pillar, it will redefine its 'Curvy' offering with 'Real Sizes, Real Brands'.

This initiative will involve influencing and collaborating with at least 20 of its top 50 brands to implement size extensions by 2022.

This includes its own private label brands by 2020.

The Iconic will also create a Modest Edit on its site for 2020, highlighting brands with modest silhouettes.

Finally on product assortment, The Iconic will onboard known adaptive fashion brands by 2021.

This is part of a broader bid to enable fashion for differently-abled people on the website.

The Iconic sustainability chief Jaana Quaintance-James said the release of the report demonstrates its commitment to driving change.

"This report has been developed as a means to publicly hold ourselves accountable for our commitments, both now and into the future, as well as highlight areas for the wider industry to identify opportunities for making changes in their own operations.

"Paving a more progressive future for the better of all communities involved is vital for recognising and fully managing to social and environmental impacts of our business.

"While we’ve made great progress to date, we know there’s still much more work to do, and I’m incredibly proud of the goals and plans our people have collaboratively designed to achieve for the years ahead.”

Other targets outlined in the report include:

o Transition all customer satchels to more sustainable alternatives by June 2020.
o 100% of shipping packaging made of recycled content by 2022.
o 100% carbon offsetting of own operations and deliveries by 2022.
o 50,000kg of textiles diverted from landfill via take back scheme by 2022.

Ethical Sourcing
o 90% of private label units made from more sustainable materials by 2025.
o 50% of its entire product assortment meets at least one Considered credential by 2025.
o 75% of private label factories engaged in training programs by 2025.
o 50% of workers in private label factories engaged in training/community programs by 2025.

o $150,000 raised for charity partners.
o 70% of employees engaged in volunteering.
o 100,000 people supported via charity partners.

comments powered by Disqus