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Super Retail Group has revealed that the company was experiencing "slightly dampened" sales growth, in a quarterly update that coincided with its AGM.

Super Retail Group MD and CEO Peter Birtles said the company was experiencing a positive start to the year however, a subdued consumer environment was slowing sales.

The sports retailing sector of the business recorded the lowest sales growth, hitting 5% and tied leisure retailing with 2% in like-for-like growth.

“We have made a positive start to the year with the businesses delivering profitable growth in line with our budget expectations.

"Although like for like sales growth has been slightly dampened by the subdued consumer environment, we continue to generate sourcing and supply chain efficiencies and are maintaining strong operating cost control across the group.

 

Birtles also took the opportunity to comment on the Amart sports transition, which sees all remaining stores under the brand banner, converted into Rebel stores.

He said sales performance was strong, despite the ongoing process and noted it was close to completion.

"The conversion of the former Amart Sports stores is almost complete, with all but six having been converted to operate under Rebel. The store conversions will be completed by the end of October, in line with plan.

“Customer and team members have responded enthusiastically to the changes and we expect to build stronger engagement as further changes to range and store liveries are completed over the balance of the year."

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