Country Road is keeping mum on its latest in-store activation.
The retailer will introduce flower carts to selected stores to celebrate Mothers's Day.
The wooden carts will operate from May 9 to 10, offering fresh white tulips and packaged bulbs to plant at home.
Managing director Sophie Holt said the campaign signals a continued focus on creating unique customer experiences.
“It’s important to us to always offer our customer a special experience in our stores, and our pop up florist The Flower Cart is the perfect example."
Flower cart store locations include South Yarra and Chadstone in Melbourne and Chatswood in Sydney.
The items are priced at $16 per bunch or complimentary with any purchase over $100 from the womenswear category.