Jets Australia has revealed 'Elysian', the first collection under newly appointed creative director Rachel Allen.

The swimwear brand was purchased out of administration last year, with ownership handed to rival Seafolly. 

The debut collection under Allen marks a new look for the brand, focussing on modernity, elevated detailing and sustainability.

The collection has been developed with a contemporary palette of neutral hues, blues and shades of rouge.

“We designed Elysian with the Jets women in mind every step of the way," Allen says.

"Building on the brand’s heritage of modern lines and impeccable fit, we have expanded the collection to feature new modern silhouettes and hardware.

"Considered detailing, hidden fit components, understated elegance and directional yet timeliness shapes create a seamless collection of foundational wardrobe pieces."

The launch also marks a move into sustainability for the brand. 

“The investment into premium fabrics means our products will remain in the wardrobe for longer," Allen said.

The brand has used  recycled yarns in fabrications as a step towards being more environmentally friendly.

Elysian launches on February 23 and is available to purchase online and through department stores.

comments powered by Disqus