A 25% discount is the average trigger point to entice an impulse buy.
This is according to the latest research into shopper motivations, habits and purchasing from Commonwealth Bank.
The Retail Insights Report outlined four key categories of shoppers, their trigger points for purchasing and their view on discounting.
More than three quarters of shoppers (77%) also admitted to making impulse purchases.
While most shoppers (68%) considered quality more important than price, they also believed it’s easy to buy at a discount.
A significant minority (46%) are now unwilling to pay full price on any occasion.
More than three quarters of shoppers (77%) admitted to making impulse purchases.
The report revelaed 25% of retailers are now increasing the frequency of sales compared to 12 months ago.