Alice McCall, Macgraw and Maticevski are the latest designer brands to secure sponsorship from Scentre Group.
Scentre Group, which operates Westfield shopping centres in Australia, has previously sponsored the likes of Dion Lee, Ellery, Bec & Bridge, Ginger & Smart, Romance Was Born and We Are Handsome.
The latest partnership was celebrated with an intimate lunch presentation at The Martin Browne Gallery, Paddington.
Scentre Group has also premiered a series of short films to showcase the diverse aesthetic of the three designers.
The films give a glimpse into ‘vice’ that helps them in the lead up to Mercedes-Benz Fashion Week Australia.
Episode two will be released throughout 2016.
Each brand will take part in an experiential activation allowing consumers to meet and connect with their designers.
Alice McCall will host a collection release at Westfield Sydney.
Macgraw will showcase their product in InHabit, Westfield Doncaster, at the brand’s first bricks and mortar retail space.
Meanwhile, Toni Maticevski will offer his time to provide mentorship to the next generation of Australian designers.
Scentre Group director of leasing Peter Leslie said the company is proud to continue its work with designers.
"Not only does the partnership show our commitment to supporting the Australian fashion industry, it also creates a platform for us to share the talents of these designers with our customers.”