Scentre Group has launched its national AW16 fashion campaign 'Own Your Story' in 35 Westfield centres across the country.
The campaign is fronted by Westfield's latest Style Ambassadors Delta Goodrem and Yaya Deng and will feature fully-interactive media through earned, owned and paid channels.
It will feature content streamed on around 1,200 smartscreen network screens across the selected Westfield centres as well other platforms including custom publishing through Bauer Media, catch up TV, YouTube, radio, digital display and interactive ad units.
Scentre Group general manager marketing Sarah Cleggett believes the the campgin will aim to empower and inspire shoppers to engage with curated looks featured in the AW16 offering.
“‘Own Your Story’ acknowledges the role fashion plays in how we express ourselves to the outside world.
“It’s about empowering shoppers to embrace their individuality through style.
The campaign showcases seasonal looks from Australian and international brands including Witchery, Kookai, Colette, Carla Zampatti, Dion Lee and Jo Mercer.