Westfield will once again collaborate with fashion consultant and trend forecaster Yasmin Sewell, this time launching a special activation for Mercedes-Benz Fashion Week Australia (MBFWA).
Sewell has collaborated with the retail developer on a statement tote bag which will be available across Westfield Sydney and Bondi Junction during MBFWA.
The bag will be released for a limited time from April 30.
The Australian forecaster has a prolific presence in the fashion industry, having set up her own boutique Yasmin Cho in 1999 before being appointed as Browns buying director and later chief consultant at Liberty.
Sewell has also consulted for local brands such as Saba and supported talents such as Acne, Christopher Kane, Josh Goot and Pierre Hardy in their early years.
She has collaborated with Westfield on a number of marketing and PR activations.
YASMIN SEWELL: Partners with Westfield for special tote.
