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Leather label West 14th has unveiled a new pop-up concept store at The Rocks. 

Presented by the Australian Fashion Council and AFC Curated the store will be open for four weeks from October 18 to November 12. 

The store features furniture crafted by Vela Life as well as curated dried flowers by The Wilds. 

In a statement, West 14th said that the garments are inspired by founder Violeta Tentomas' travels.

"West 14th believes that every garment tells a story. It reminds you of a place and time in your life. It shapes your confidence. It gives you energy and directs your future.

"For West 14th founder Violeta Tentomas, those stories have taken her from New York’s vibrant meatpacking district to the sunny shores of Sydney.

"And now, you can create your own stories in her ultra-luxe, super-supple leather collection, which is inspired by her globe-trotting journey and fashion pedigree.

"Head down to The Rocks explore the West 14th Concept Store and see the full leather collection available." 

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