Instagram Australia has launched its inaugral A to Z of Instagram report, revealing the trends Aussies are engaging with.
According to the report, the trends that Aussies engage with that intersect with fashion are: B for Body Positivity, F for Face Jewellery, K for Kaftans and O for Op Shopping.
The report is collated on the basis of significant growth in engagement by the Australian Instagram community over a 90-day period in 2019; uniqueness – emerging people and passions that are locally and/or culturally relevant; and, values – new communities or creators that highlight Instagram’s values and priorities.
It also highlighted some quirky trends including M for Mlem and Z for Zodiac Memes.
The first of its kind by Instagram in Australia, the report also highlights 26 quirky and Aussie accounts which live and breathe these passions each day.
Instagram APAC head of marketing Noelle Kim said the list showcases a wide scope of interests that Aussie engage with.
"We’re excited to launch The A – Z of Instagram in Australia and showcase the array of interests Aussies are connecting with on the platform every day.
"From Avocado Art to Zodiac Memes, there’s no denying that there's something for everyone on Instagram.
"This list highlights how Australians are using the platform to share their passions and connect with like-minded people all over the country.
"We wanted to share what’s trending in Australia culturally, and how Instagram is helping Aussies connect every day with the things they love," she said.