We Are Handsome has partnered with technology and lifestyle brand +61 to present a 360-degree virtual reality (VR) runway at Mercedes-Benz Fashion Week Australia (MBFWA).
The lifestyle label will present its Resort 17 swim and active collections via live stream, where viewers will be able to access the show on their smartphones, VR headsets and 360-degree video as well as being able to watch footage back.
The live VR streaming will be available through Samsung Oculus, Google Cardboard and 360-degree video on Youtube and Facebook.
In terms of this season's offering, We Are Handsome's resort collection has been designed to capture the essence of the 90s.
Designs will feature high and low cuts, acid wash tones and hyper colours.
We Are Handsome's live stream will go live at 10am this Thursday May 18.