Could the powerplayers behind Louis Vuitton be looking to make another Australian acquisition?
Seafolly is reportedly in late stage talks with LVMH's Asia-based private equity firm L Capital.
Fairfax Media reports this could be the latest local grab my the firm, which has invested in RM Williams, Jones the Grocer and 2XU.
Seafolly is owned and operated by the Halas family, with revenue of more than $100 million annually from 42 countries.
The brand, founded in 1975, has been pursuing an aggressive export strategy with the US expected to make up 25 per cent of annual revenue.
Founded in 1975, the company has seen recent international success with a push into the US market, where the company is expecting to make 25 per cent of its annual revenue.
An announcement on the deal is expected before the end of 2014.