Volley has revealed its latest collaboration project, this time with Coopers XPA beer.
The partnership follows similar successful partnerships with VB and Vegemite.
However, the Coopers Volleys won't be available for purchase, instead they can be redeemed by customers who purchase a case of Coopers XPA at select liquor retailers across the country.
Additionally, for those enjoying a glass of XPA at their local, scratch and win cards will be available at more than 60 participating drinking venues across the country.
Prizes include Volley sneakers, socks and caps, and limited edition XPA enamel pins.
Volley Australia marketing manager, Sam Despotidis, said the brands' similar heritages made the partnership a natural fit.
"When we put the call out to our fans on what collaborations they’d like to see, they asked for Coopers.
"Our customers value quality and having fun with their mates, which aligns with Coopers XPA drinkers and what they value.
"The Coopers XPA x Volley deuce style sneaker is the ideal footwear for a Sunday session or beers at the pub," he said.
The limited-edition low-top sneaker features Coopers XPA’s purple colour and is valued at $89.99.
Coopers marketing and innovation director Cam Pearce welcomed the collaboration.
"Like Volley, Coopers has a long and proud history making quality products for Australians.
"Our brands are among the best known and loved in this country, so it made sense for us to join forces to create the ultimate Aussie footwear," he said.