Volcom has appointed SurfStitch as its exclusive ANZ retail partner for the Netflix Outer Banks collection.
Released to coincide with the launch of season two of the Netflix series, the collection features graphics and styles as seen in the award-winning series with a range of men’s, women’s and gender-neutral products.
SurfStitch GM of brand and eCommerce Dane Patterson welcomed the partnership.
"Outer Banks has gained critical acclaim and a devoted international fanbase.
"With an experimental take on wardrobe classics, defined by a fiercely genderless and individual aesthetic, we are thrilled to announce our unique retailer partnership with Volcom," he said.
Taking direct inspiration from the show, the collection features key pieces from the series including a bucket hat in the same print as the one John B was wearing in season one, and a 'P4L (Pogues 4 Life)’ sweatshirt as seen in season two.
Other pieces in the range include a ‘Pogue Life’ and 'Kook Princess' tee, boardshorts, trunks, wovens, fleeces and a tie-dye jumper featuring the quote "You love being seen with me, but you don’t love me."
Volcom CMO Ryan Immegart added that the brand was given special access to the second season of the show to create the range.
"Working closely with Netflix and Outer Banks we were able to get a preview of the storyline, evolution of characters and their ride-or-die friendships that inspired us to create bespoke designs that capture exciting and emotional moments of the new season," he said.
Gender-neutral pieces featured in the collection include a button-up ‘Your BF’s Shirt’ inspired by the piece worn by John B and Sarah in season two.
Other items include a beach blanket, backpack, hats and John B handkerchiefs in classic Volcom fabrics.
"This was the perfect opportunity to showcase Volcom's signature style," Volcom global head of women's Lyndsey Roach said.
"We also felt it was important to bring some gender-neutral products that are authentic to the storyline and represent the Volcom and Outer Banks fans," she said.
Season two of Outer Banks launches on Friday July 30.