As the trend of falling print sales continues, Vogue and its sister title Vogue Living appear to be holding strong with the titles experiencing growth in both print and digital sales.
Over the last year Vogue has increased its print sales by 1.78%, while Vogue Living managed to do slightly better by growing 1.8%. The titles also performed strongly when it came to digital sales, with Vogue growing its digital sales by 16.8% year-on-year.
Ragtrader sister website AdNews has all the fashion circulation results here.
Indie mag Frankie experienced its first drop with the title's average net paid sales going from 63,645 in December 2013 to 61,427 in December 2014, a 3.48% drop.
In terms of categories, men's health titles continued to struggle. Pacific Magazine's, Men's Health dropped 19.29% yoy, with Bauer's Zoo Weekly Magazine falling 36.32% yoy. The category which also includes Australian Men's Fitness, fell a collective 21.2%.
Pacific Magazine’s lifestyle title Better Homes and Gardens experienced stand out digital growth, with the titles digital presence growing 582.24% yoy.
Bauer's The Australian Women's Weekly saw a smaller loss in print than it did in digital. The titles yoy print only sales fell 4.2% while the titles digital sales fell 25.3%.
In terms of publishers, all of major players experienced a similar total yoy loss. Bauer's net paid sales across its titles fell 8.33%, Pacific Magazines fell 8.39% and NewsLifeMedia fell 9.73% overall.
This story first appeared on our sister site adnews.com.au.