Global apparel brand Victoria’s Secret has built and launched a dedicated e-commerce channel for the Australian market.
The local website will house the full assortment offered by the brand, across lingerie, sleepwear, loungewear, beauty, swimwear and sport.
According to the brand, the new site will offer fast local shipping and exclusive online promotions. The new channel adds to four full-assortment Victoria’s Secret retail stores in Australia, including in Chadstone, Emporium Melbourne, Highpoint and Pacific Fair. The brand also manages two outlets locally and a curated store in Westfield Parramatta.
At a retail level, Victoria's Secret has been operating in Australia for at least six years, opening a store in Melbourne in late 2018.
Alongside full ranging, the new website will offer localised fit support, including virtual bra fitting tools and fragrance fit guides.
Victoria’s Secret manages more than 1,400 lingerie and beauty retail stores worldwide, and has a predominately female workforce of more than 30,000 people. The brand was founded in 1977 by Ray Raymond.