US-based lingerie chain Victoria's Secret has further strengthened its presence in Australia, backed by the Valiram Group.
The specialty retailer, which also stocks beauty products, has tapped new territory and unveiled its first Western Australian store at the Perth Qantas Domestic Airport.
Victoria's Secret has again partnered with Australian licence holder, the Valiram Group, to open the 975 square feet store, which will be accessible to travellers and visitors to the airport.
The Victoria’s Secret Beauty & Accessories Perth store marks the seventh local store for the brand, with outlets already established at Melbourne International, Melbourne Domestic, Sydney International and Sydney Domestic Airport, since 2010.
The Perth store is now open for trading and follows the brand's signature aesthetic, incorporating a modern facade and a dynamic pink and black storefront.
The contemporary interior will highlight a gallery of iconic black and white Victoria’s Secret Supermodel imagery and showcase an assortment of popular Victoria’s Secret beauty products including prestige fragrances such as the iconic Bombshell and the newest fragrance Sexy Little Things Heartbreaker.
Victoria's Secret is a leading specialty retailer of lingerie and beauty products, and operates more than 1,000 Victoria's Secret Lingerie and Beauty stores worldwide.
Australian licensee the Valiram Group was established in Kuala Lumpur, Malaysia in 1935, originally specialising in the textile trade. Today, the Valiram Group is Southeast Asia’s leading luxury goods and specialist retailer with presence in Malaysia, Singapore, Indonesia, Australia and China, operating over 100 stores, representing in excess of 150 brands across various categories including fashion and accessories, timepieces and jewellery, leather goods, fragrance and cosmetics and confectionary.