Global lingerie brand Victoria’s Secret has opened a brand new store in Westfield Mt Gravatt, south of Brisbane CBD.
The new store is the first full-assortment location in Brisbane, featuring the complete range of lingerie, sleepwear, loungewear, fragrances, beauty and accessories, as well as its own ‘Pink’ brand ranges of youthful products.
Victoria’s Secret’s Mt Gravatt store opening coincides with Black Friday on Friday, November 28, with exclusive promotions in the mix. The first 100 customers will receive a free full-sized Velvet Petals Starlit Mist (worth $39.90 AUD) with no purchase required.
The first 300 customers will receive a $10 voucher, and free matcha and sweets will be given out with any purchase.
For the first two days, from 11 am to 2 pm, Victoria’s Secret will also be offering live engraving on any Eau de Parfum, mist or lotion purchase.
The store incorporates elements of the brand’s updated ‘Store of the Future’ design. Personalised, one-on-one bra fitting appointments with specially trained Bra Fit Experts will also be available at the new store. Bra fittings are complimentary, with no appointment required.
Victoria’s Secret operates full-assortment stores at Chadstone, Emporium, Highpoint and Pacific Fair, as well as beauty stores at Homebush, Parramatta, and Fountain Gate. The latest opening joins more than 1,350 Victoria’s Secret locations worldwide, in addition to the brand’s online website.
In the last quarter to August 2, the brand reported net sales of US$1.45 billion (~A$2.2 billion), which was up by 3 per cent on the same time last year.