The new vision for Veronika Maine has continued to take shape.
The womenswear chain has collaborated with fashion blog Oracle Fox on a curated editorial campaign.
The campaign was shot and styled by Oracle Fox founder Amanda Shadforth.
As exclusively reported in Ragtrader magazine earlier this year, Veronika Maine has undergone a dramatic revisioning.
New head of designer Natalie Wood, formerly of Something Else by Natalie Wood, first trialled a new direction for spring/summer 2013.
"Summer was the collection where I experimented with newness," she told Ragtrader. "Winter has been the season where I've been able to push the new vision more."
The new direction involves new modern silhouettes, fits, colourways and a refreshed print direction.
Below are highlights from the latest campaign with Oracle Fox.
