Australian-born leisurewear brand Venroy has opened its second pop-up retail store in the United States, this time on the West Coast.
Venroy’s new pop-up is located along Melrose Avenue in Los Angeles, a key shopping district which also houses the likes of Rag & Bone.
This follows Venroy’s retail mark in New York City last year, in the district of SoHo, alongside its existing store in Montauk, located at the far end of Long Island.
The new LA pop-up, according to the Bondi-born fashion label, has a key aesthetic focusing on poolside life. A first for Venroy, the execution in the space is intended to be a glass reverie, designed to be a conceptual presentation of “The Pool”.
The pop-up is expected to stock a select range of Venroy items designed for the US summer.
Venroy was founded in 2010 in Sydney by Sean Venturi. Since then, the brand has scaled internationally, including opening several stores across Australia’s East Coast.
The brand also has another store in Capri, Italy, according to its website.