Van Heusen is backing a mentor-led marketing initiative for the third time.
Actor Richard Roxburgh, Paralymic goldmedalist Curtis Mcgrath, athlete Billy Slater, comedian Nazeem Hussain and business guru Ben Chan have been announced as this season’s ‘Van Heusen’ Mentors.
The latest ambassadors will front the Van Heusen SS18 menswear campaign.
Building on previous years, each mentor will share his own story – from how they’ve built their careers and overcome challenges to advice they’ve received that has positively impacted their journey to success.
Van Heusen marketing manager Janine Buckman said the strategy has elevated the brand in the last two years, resonating with older and younger customers.
“The ‘Van Heusen Mentors’ Campaign is in its third season and is stronger than ever, with an incredibly driverse and strong group of men.
"We’re delighted to celebrate their successes and share insights from men who’ve had such a tremendous impact in their respective fields.
"From Richard’s commitment and support of the arts and Australia’s film industry, to Billy’s positive influence on rugby league, to Curtis’s incredible success despite signficant personal setbacks – it’s a very exciting and we can’t wait to share their secrets of success."