Van Heusen has launched a sweeping integrated campaign for its latest range of business apparel.
Van Heusen Australia and New Zealand will see an integrated advertising, digital media, in-store and publicity campaign for Move.
The video content piece and a series of print stills feature Hollywood stuntman, director and actor Nash Edgerton.
Edgerton is seen scaling, falling and leaping from city buildings in the creative.
Los Angeles-based Edgerton has performed stunt-work in over 150 films, including The Matrix, Star Wars II and III, The Thin Red Line and Superman Returns.
The campaign will feature across out-of-home, digital platforms, print and social media channels from 18 August 2014.
Creative and strategic agency, Bashful, devised the strategy around the campaign and Stellar Concepts will execute the public relations.
The Van Heusen Move campaign was shot in Sydney by fashion photographer Chris Searl and styled by Dave Bonney.
Bashful creative director Emil Vrisakis said the campaign showcases the line's capabilities.
"We approached the campaign with the idea of testing the limits of Van Heusen Move. The campaign shots show an extreme product demonstration that underlines the freedom of movement of the collection."
The Van Heusen Move collection is designed in Australia and will be available starting 18 August 2014 in Myer (Australia), Farmers (New Zealand) and online at vanheusen.com.au.