Unreal Fur creative director Gilat Shani details the design process of the business' new eco-friendly faux fur collection, which debuted last week.
These pieces are a union of ethical design with cutting edge recycling techniques that our fabric mills have spent years developing.
The process usually starts with either inspiration from a particular fabric or an illustration of a new style from our design team.
One step always informs the other.
From there we work with our partners overseas to source the best possible faux materials and trims to bring our collection to life.
The main difference between this capsule and our past collections is the recycled factor.
Every component from the outer shell, to the lining, and the puffer wadding, had to be composed of recycled fibers.
We saw no point unless the garments were holistically recycled.
Getting every piece of the puzzle together in the correct colourway with the proper feel to touch was a task that required a lot of research internally and with our suppliers.
