Uniqlo plans to win the hearts of Aussie customers with a real corker.
Uniqlo will reveal an Australian cast of brand ambassadors at an exclusive breakfast event next month.
The ambassadors will be unveiled at Uniqlo's pop-up store in Melbourne's CBD on March 4.
It is understood all ambassadors are "renowned for their significant professional achievements" and will come together to promote the LifeWear range.
They will also feature in Uniqlo's first advertising campaign to the market.
The event is being managed by Ogilvy PR.
Earlier this month, ragtrader.com.au reported that Uniqlo has also appointed VML on a digital creative in the lead up to its retail rollout.